Consumers can have a major impact on the world's efforts to reduce global warming, a major report has concluded.
It estimates that if consumers are responsible for 75% of emissions and in the developed world reduce their emissions in line with government targets, their action could leverage major a 50% reductions in emissions within a few years by 2050.
http://www.sciencedaily.com/releases/2009/10/091016224151.htm
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